Baidu vs Google: How to Develop an Effective Search Strategy in the Chinese Market
While Google remains the undisputed market leader globally for search engines, any organization would be remiss to ignore the power of Baidu in the Chinese market.
The Google Page Experience Update: What to Know and How to Prepare
Google is notorious for rolling out major algorithm updates. Updates that have a massive impact on the SEO landscape with little or no warning. To many digital marketers, it’s the equivalent of waking up to see your entire home has been moved while you were fast asleep.
SEO Best Practices for Blogs
Question: How can you get more organic traffic to your website? Answer: Blog content. By implementing SEO best practices for your blog content, you’re providing a steady stream of traffic to your website. So what are those best practices, and how can you introduce them to your blog?
5 Tips to Increase Traffic Your Amazon Listing
Ranking highly on Amazon has never been as important as it is today. Here are five ways you can improve your Amazon listing to rank higher, reach more people, and sell more products.
How to Increase Conversion Rates This Holiday Season
When marketers say statements like, “More than ever, it is critical to maximize your ROI,” or “The digital landscape has evolved more than ever,” you could dismiss it as hyperbole....
Do This, Not That: 10 Tips for Successful International SEO Strategy
Early on in my first job out of college as a newspaper reporter, my editor shared some advice uniquely targeted to the raging, green, perfectionist monster inside me: Don’t worry a concern to the bone...
Winning Strategies for Singles’ Day 2020
Who doesn’t love a good bargain? Cyber Monday and Black Friday have become huge annual shopping events in the western world, providing eager customers with discounted products on their favorite brands....
How to Maximize ROI on OTT Platforms with Whit Harwood from NBC Peacock
What is over-the-top (OTT) advertising? How can your brand leverage this platform to maximize ROI on ad spend? What are the tips and tricks? Join us as we explore how you can drive growth and customer acquisition via OTT platforms.
The Value of Social Listening
“Digital insights.” This is a continually trending term used across all industries and especially relevant within the life science space. According to Forrester Research’s article “Digital Insights Are the New Currency of Business,” “demanding customers and competitive pressures require firms to treat insights—not just data—as a business asset.”....
Global Brand Management
An in-depth examination of centralized localization strategy for successful global marketing
How Hotels Can Adapt to a Post-COVID World
Last month, TransPerfect’s Vice President of Travel and Digital Solutions, Joel Brandon-Bravo, was on the panel for WTM’s webinar, focusing on technology opportunities for travel and tourism in a post-viral world....
Going Global with Amazon: Driving Growth in Ecommerce Marketplaces
Ah, ecommerce. It used to be so simple. Fire up your dial-up modem, go to your CompuServe marketplace, flip through your print catalog to the product you’re interested in, and…
Looking to the Future: Lessons Learned in Global Marketing during the Time of COVID-19
If you’re at all like me during the past few months, in the wake of globe-sweeping, life-altering changes due to COVID-19, you’ve had to … hold on a sec.
Merry Marketing: Global Strategies for Digital Dominance this Holiday Season
The calendar has officially flipped from Halloween to the silly season: a smorgasbord of turkey and potatoes and pumpkin pie and heartburn piled high on the plate, ...