Off The Clock
A TPT Digital Podcast
Join us for our new TPT Digital podcast, where we take a deep dive into the structural changes happening in the business world as a result of the global pandemic. With your hosts, Shane Madden and Whit Harwood, we're joined bi-weekly by guest speakers, to bring you insights into all things digital. Subscribe below to keep up to date with our latest episodes.
Episode 3 - Monetizing Gaming with Mark Power
We are joined with Mark Power, founder of gaming and live commerce agency LiveCraft and CEO of Amazon agency Podean, to discuss how brands can use gamification to reach global consumers. As the world of gaming grows significantly, we discuss predictions for 2021, the evolution of gaming campaigns, and how brands can look at this progressive channel to build customer relationships.
Episode 2 - Reaching Consumers with Jack Cohen
Listen in to hear us discuss the power of the consumer and how platforms are enabling additional forms of customer engagement. We're joined by Jack Cohen, Content & Community Lead for FirstMark’s Platform team, to explore how brands are using experiential techniques to reach consumers on a more emotive level.
Shane started his career in a brand management role with one of the biggest drinks companies and brands in the world, Jameson. Shane marketed the brand in Eastern Europe before returning to Ireland to set up and run his marketing company for two years prior to joining TransPerfect in 2011. In 2013, Shane moved to NYC to lead the development of the specialized digital division for TransPerfect in North America. Now a senior director, Shane has nine years' experience working and partnering with the biggest brands and agencies in the world, helping them achieve their key global business objectives.
Whit is currently a group lead on the change delivery team at Peacock, focusing on go-to-market operations and the implementation of new product launches and features. He joined the Peacock team in July 2019 from NBC News, where he had been working as OTT partner manager and helped launch the 24/7 news streaming service NBC News Now.