SEASIDE HOTELS

In 12 months, two websites achieved a 76% average increase in organic traffic, 29% increase in time on page, and 166% increase in conversion rate.

THE CHALLENGE

TPT Digital partnered with Seaside Hotels in 2019 as the global content and SEO agency selected for their Palm Beach and Los Jameos website relaunches. Seaside Hotels wanted to optimize the new websites in all key European languages.

THE SOLUTION

Our teams performed technical SEO audits and defined keyword strategies per brand and market, crafted optimized property and destination content in all key European languages, and set up analytics, performance, and SEO tracking for on-going strategy.

THE RESULT

In 12 months, the Palm Beach website achieved a 97% increase in organic traffic, 40% increase in time on page, and 157% increase in conversion rate. 

In the same time period, the Los Jameos website achieved a 55% increase in organic traffic, 17% increase in time on page, and 174% increase in conversion rate. 

This provided an overall average of: 

76%

INCREASE IN ORGANIC TRAFFIC

29%

INCREASE IN TIME ON PAGE

166%

INCREASE IN CONVERSION RATE

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